Dodge Industrial

When most people hear Dodge, they think trucks.
My job was to help those in the industrial industry think “Diamond Standard” first. 

 

After over 140 years known as the Diamond Standard of industrial, Dodge was looking for a fresh look and messaging strategy that matched its gold-star reputation. 

 

Through focus groups, intake sessions, and several iterations to elevate its beloved Diamond D logo, my creative team and I crafted a fresh brand for one of South Carolina’s leading mechanical power transmission companies. 

 

Dodge leaned into its new brand wholeheartedly, allowing my team and I to craft creative and copy for a digital awareness campaign that promoted its new look and latest innovations.