Presbyterian College
America's Innovative Service College needed a refresh.
That's how it started.
Now we're here: A brand strategy, brand platform, brand activation, digital campaign, website redesign, and branded admissions space later.
I had the honor of working on it all. From helping Presbyterian College reclaim its voice to bringing every aspect of its brand story to life, I had the immense pleasure of carrying this brand journey from brief to concept to messaging to campaigns to a physical space.
Serving a college built to serve others.
It's a beautiful thing.
Awards:
2026 Gold EduAD Award | Website
2025 Bronze EduAD Award | Integrated Marketing Campaign
Defining True Blue
"While we live, we serve."
It's a motto with meaning, and the purpose on which Presbyterian College was founded. Naturally, it served as our inspiration in developing the brand voice, tone, and story. Through a series of intake sessions and brand pillar workshops with students, faculty, staff, leadership, and more, my team and I explored what it means to be a Blue Hose for those who live it every day.
What we discovered was a Championship Spirit fueled by a Heart of Service and True Blue Camaraderie of those Raised to the Highest Potential.
Those were the pillars that informed our strategy and the rallying cry that brought it all together: Go True Blue!
Quote Me on This
You may have noticed a lot of "From, To" language in the descriptions and concept copy so far. That was another key piece of our activation campaign: headlines structured to showcase how PC takes students from where they are now to where they want to be.
These headlines played across multiple points of our brand campaign, inspired by true stories of student outcomes. When it came time to amplify marketing efforts for PC's School of Pharmacy with a digital campaign, we extended the concept by incorporating the most inspirational supporting copy we could: quotes from PC School of Pharmacy students themselves.
Taking Up Space
What does it look like when a brand evolves from page to screen to the world around us?
We got to find out with PC's admission building.
As the first touch point for prospective students touring campus, PC's admission building needed a look as fresh as its new brand. My team and I toured the location and found multiple opportunities to turn a tour room into a moment for future Blue Hose, all inspired by the brand that brought us here.
Revamping PC's Digital Doorstep
PC's Website = The Final Frontier
As we continued building out the brand story across printed materials and digital campaigns, it was time to apply PC's brand new brand to its website. In addition to elevating each page with the True Blue look and feel, my UX team and I collaborated to optimize navigation and content with the information prospective students really need.
I helped outline the story for each page, weaving in elements of the brand pillars throughout every section. Every offering became a testimony to how PC empowers students to become their best selves for a better world—the brand promise that built it all.
