Avalon

Ever dream about owning a luxury home in the Blue Ridge Mountains?

 

I mean... don't we all?

 

But to dream is one thing. To actually purchase a property to build said home… well, that may take some convincing. So while working with Avalon, a mountaintop community in Western North Carolina, I focused on highlighting what made the luxury real estate development truly unique. And I found that it was the ability to select any mountain view you want with the 360-views afforded by the community’s mountaintop location.

 

Inspired by possibility, nature, and community, I wrote the brand positioning statements, tagline, website copy, promo video script, and lookbook to highlight why Avalon is the mountain community of choice.